Full-Service Photography/Videography Services
Upon joining Perdue in 2024, I was tasked with establishing Hatch, an in-house creative agency designed to deliver full-service marketing capabilities comparable to external agencies. Over the course of a year, I independently managed the design and construction of our dedicated office and studio space, collaborating closely with architects and contractors. Following the studio’s launch in 2025, we immediately deployed a comprehensive suite of services, including design, photography, videography, food styling, copywriting, social content creation, audio recording, and live broadcasting.
These enhanced capabilities allowed us to support the core Perdue brand, private label services, and key portfolio brands such as Niman Ranch, Coleman Natural, and Full Moon Pet. By internalizing recipe, social, and on-pack photography, the agency successfully reduced external vendor reliance and saved the company hundreds of thousands of dollars within its first year.
On-Package Photography
For our premium pet brands, such as Full Moon—which specializes in human-grade food and treats—transparent packaging imagery is essential for showcasing high-quality, individual ingredients to discerning pet parents. Our studio manages the entire production lifecycle for these shoots. Beyond culinary preparation, food styling, and ingredient photography, our team handles comprehensive art direction, including prop sourcing, set decoration, and talent casting.
Images and Video for the Digital Shelf
Production shoots frequently demand specialized talent acquisition for both human and animal talent. Leveraging my prior experience in talent coordination, I established a reliable sourcing network to streamline these casting needs. A primary example of this process was securing a Golden Retriever and a professional handler for Full Moon’s private label partnership with Costco’s Kirkland Signature Oven Roasted dog food.
The two-hour production progressed seamlessly, largely due to the dog’s exceptional training and responsiveness. This efficiency was critical given the tight shooting schedule. Ultimately, the session yielded a comprehensive asset suite for the digital shelf, Costco’s specific retail requirements, and social media platforms, as demonstrated in the video below.
