Packaging Design

As the Creative Director, I led the development of all packaging designs below from initial strategy through final production, unless otherwise noted. My role included shaping the creative brief, defining the visual direction and storytelling approach, guiding and motivating the design team, providing feedback throughout development, approving the final work, and presenting all work to clients and/or senior leadership. Below are just a select handful of packaging designs I’ve had the pleasure of directing.

Perdue

Role: Creative Director — Creative Strategy, Brief Development, Art Direction and Final Approval
Design: Internal Creative Team

Flowers Foods

Role: Creative Director — Creative Strategy, Brief Development, Art Direction and Final Approval
Design: Internal Creative Team

Xooma

Role: Creative Director — Creative Strategy, Brief Development, Art Direction and Final Approval
Design: Internal Creative Team

26 Years of Experience

Experienced in various industries like CPG, Healthcare, B2C, DTC, SaaS, Automotive, FinTech, Sports, and more. Over 16 years of leadership experience with small and large creative teams.

Team and Project Management

Over the course of my career, I’ve had the pleasure to led some incredible individuals, found, build and scale creative teams into full-service internal agencies, manage budgets, review P&L reports and present to C-Suite leadership.

A Photographer and Writer, too?

Yes, aside from being a creative director, I’m also a published photographer and writer. I’ve written for magazines and have had my photograph published in book and magazines globally.