Calder Row

A modern approach to everyday menswear.

The Concept
Explore how a heritage-inspired menswear brand could move into a more modern space through a clean visual identity, confident imagery, and a consistent experience across print, digital, and retail. “Good form. All day.” connects the clothing’s appearance with its place in everyday life.

Creative Direction & Design
The creative direction brings together the brand identity, campaign concept, copy, and e-commerce design. Deep charcoal, warm ivory, and muted blue establish the core palette, with clay and stone adding warmth. An understated wordmark pairs with expressive serif headlines, balancing a contemporary look with a sense of familiarity. Generous space keeps the focus on the clothing.

Photography & Art Direction
The photographic approach emphasizes natural light, believable settings and relaxed movement. Architectural backdrops give the campaign structure, while studio portraits and fabric close-ups draw attention to silhouette, texture, construction, and, most importantly, a view of quality up close. Styling stays simple, allowing the garments and the people wearing them to carry the image.

Website & Ecommerce
The website concept translates that same direction into a clear shopping experience. Campaign imagery introduces the collection, followed by focused product selections and straightforward copy. Product pages pair on-body views with construction details, helping shoppers understand the garment while maintaining the campaign’s visual consistency.

Creative scope: brand concept, visual and verbal direction, photographic treatment, campaign design, and e-commerce art direction.