Flowers Foods – Natures’ Own
- Nature's Own - Goodness is in our Nature Campaign
Date
- Launched March 18, 2020
Ad Placement
- OLV, CTV, Facebook, Twitter (X), YouTube, Instagram
Concept and Production
In mid-to-late 2019, Flowers wanted to give Nature’s Own, their largest brand and the #1 bread brand in the US, a fresh new campaign. After several rounds of pitching ideas, the team nailed down the phrase “Goodness is in Our Nature.” From that phrase, we built a campaign around “fairy tales” with a “wholesome” twist.
The campaign took several well-known fairy tales, including The Three Little Pigs, Goldilocks, Little Red Riding Hood, and Hansel and Gretel, and interwove their stories to incorporate Nature’s Own’s products.
We were able to film four commercials with fully built sets and a lean cast and crew in 2 weeks by shooting in Croatia. The production costs were drastically cheaper than shooting in the States, ultimately saving us $3.5 million dollars.
