Earlier this year, the world’s largest retailer, Walmart, came to Perdue and asked us to create an LTO (limited time offer) that would be socially relevant, and we answered the call. We knew 6-7 viral trend had begun to scale down from Gen Z to Gen Alpha, taking over elementary schools across the country, who happen to be a massive audience for our panko nuggets. So we got to work.

The product strategy centers on appealing to two distinct audiences: Gen Alpha kids and the parents making the purchasing decisions. For the children, the design uses bright colors, sketchy visual elements, and a playfully “elementary” aesthetic. For parents, who are often tired of relentless complaining, the branding leans into humor with a tongue-in-cheek campaign. Phrases like “They can’t say it when their mouths are full” and “6-7 minutes of Silence” directly target parent exhaustion with relatable, witty messaging.

The promotional strategy laid out a clear “attack” plan across OOH (Out of Home), Email, Social Content, and the Digital Shelf. For the OOH billboard, swapping blue for yellow provided a high-contrast background to catch the attention of passing drivers, while bright blue font and concise messaging ensured fast, easy readability.

During this intensive period, my team’s efforts were coordinated to produce product photography, video, and social content—all created entirely in-house.

The promotion caught on like wildfire and was picked up by the trade/press, which resulted in an ASTONISHING 4 BILLION IMPRESSIONS. Yes, 4 BILLION. Feel free to read this write-up from PR Daily – https://www.prdaily.com/3-lessons-from-jumping-on-a-stupid-meme-way-too-late/ 

In the end, this project/promotion was a MASSIVE success for both Perdue and Walmart, so much so that they have come back and asked us to do more.